4. Highlights how your product or service stands out from your competitors
Good content writing also enables your brand to stand out among the sea of competitors.
For every product or service out there, there are probably many businesses that provide generally the same thing. Uber isn’t the only ride-booking platform. Workstream isn’t the only part-time employee hiring software. And Calendly isn’t the only appointment scheduling software.
The good thing is, that not all products and services have the same roadmap. They don’t all focus on building the same features at the same time. Nor do they customize their services the same way at the same time. Good content writers know how to seize this opportunity and use this information to help your brand stand out.
For instance, I wrote this software comparison piece for Novocall. In it, I compared the competitors of cloud contact management software, Five9.
While Novocall does not have as robust a suite of contact management features as Five9 at the point of writing, he made sure to highlight Novocall’s strength – its other features.