The importance of Search Engine Optimization (SEO)
“Why is SEO important”, you ask. Well, the answer is pretty simple.
Why bother investing time, effort and money into doing something if no one is going to see it? 👀👀👀
Imagine spending so much money on domain hosting services, purchasing a nice domain name, and hiring writers to fill up your web pages. Many months later and your site is still ranking for 0 keywords 💸
For the uninitiated, when I say rank, I don’t just mean page 1. Even if your web page is at position 64 on the search engine results page (SERPs), it is still ranking for keywords.
If you’re ranking for no keyword at all, it means that Google does not recognize the content on your web pages to be related to the topics and queries you want to rank for.
All that effort for nothing 😔
Coming up with a good SEO strategy is essential for you to get your content crawled, indexed, and ranked by Google. That way, you can build your online traffic organically as time passes.