A food blogger's top 5 tips on how to write about food

Food blogging is on the rise these days. But food content is more than just reviews. Here are the different types of food content and how you can write about food.
Pei Qi Chua
Pei Qi Chua

Pei Qi is a Technical SEO Specialist at a Digital Marketing Agency in Singapore. She runs a lifestyle blog where she writes reviews about the best things to eat and things to do in Singapore.

Eating is one of Singapore’s favourite national pastimes

And as a Singaporean, I must say that I’m quite the foodie myself 😋 So much so that I even started a food blog on my lifestyle website where I write reviews of places I’ve eaten at to document my eating adventures on this little island. Think of it as my personal food diary of sorts 📕

In recent years, food blogs have been on the rise as more and more people look to the internet to find the best recommendations. 

That said, food and restaurant reviews aren’t the only types of food content out there. And writing about food isn’t exactly super easy as well.

In this article, I will be delving into the different types of content and sharing my top tips on how you can write a food blog post.

What is food content writing?

Content writing is the process in which someone plans, researches, writes and edits a piece of written text content. And needless to say, in the food niche, food content writing just means that the topics of the articles are related to food.

While this can be done for a variety of purposes, food content is generally written with marketing in mind.

For instance, a restaurant might hire SEO content writers to write keyword-optimised reviews about their menu items in order to attract larger online traffic to their website.

What are the different genres of food content out there?

Content writing is the process in which someone plans, researches, writes and edits a piece of written text content. And needless to say, in the food niche, food content writing just means that the topics of the articles are related to food.

While this can be done for a variety of purposes, food content is generally written with marketing in mind.

For instance, a restaurant might hire SEO content writers to write keyword-optimised reviews about their menu items in order to attract larger online traffic to their website.

1. Restaurant or eatery reviews

Over 60% of people actually look for online reviews before choosing a place to eat.

Unsurprisingly, review articles have become some of the most common types of food content out there. 

In general, content of this category will come with a showcase of the menu and prices, before proceeding to review some of the main dishes the restaurant or eatery owner would like the writer to talk about.

Check out my Breakfast Club Kovan review to see how this is typically done 😉

2. Food listicles

Instead of looking for information on a specific place, hungry foodies will sometimes Google for lists of best places or sources to find a particular type of food.

For instance, one of the writers at Writing Wildly ghostwrote a food listicle on the best home bakers in Singapore to buy sweet pastries from.

Some details that need to be mentioned in the content include links to the brands’ websites and social media accounts, the price of featured items, and a short description of the featured places.

3. Recipes

Recipes have always been one of the most searched queries online.

The search volume for recipe-related queries only went up during the COVID-19 pandemic as more and more people are looking for new ways to spend time at home.

If you’re looking to increase your website’s organic traffic writing more recipes is a great way to do so!

How to write a food blog post: 5 things you should consider

1. Be mindful of the adjectives you use to describe food

Writing descriptive food paragraphs for your content is definitely important. But there is one thing that people generally forget.

Food has a much stronger connection to culture than we think. 

Hainanese Chicken Rice evolved from Wenchang Chicken after Hainanese immigrants brought it over to Southeast Asia. Feijoada is Brazil’s national dish and has a history rooted in slavery. Yikes 😲

When describing the various elements of a dish – the presentation, the smell, the flavours – it is essential that you are mindful of the words you use to describe them. You do not want to disregard and undermine the cultural and historical significance of the dish presented before you lest you offend an entire group of people.

 
When writing food content, it is important to pay attention to cultural nuances.
In today’s day and age, one mistake can bring about irreversible damage to a food business’s reputation.

Case in point, a White-owned Chinese restaurant shut its doors 8 months after describing Chinese food as “icky” in written copies used for social media 🤦🤦🤦

So, if you’re asking “how to describe food in writing”, a general rule of thumb is to not describe the food of another culture icky. Got it? 

2. Expand your food content vocabulary

Delicious, tasty, amazing. These are but some of the most used and mundane words in a food writers arsenal.

While using them isn’t wrong per se, you need to add flavour into your writing. Check out these paragraphs from food content. You’ll see what I mean:

Expanding our food vocabulary helps make your food content more appetising.
Go beyond just your basic food (vocab) bank!

Expanding our food vocabulary helps make your food content more appetising.

3. Learn from the best food writers

If you’re not sure where to find resources to help you expand your food vocabulary bank, look no further than articles written by the best food writers in the business. 

Pay attention to their style of writing. Learn how they use their own concoction of the finest vocabulary to come up with unique food content fit only for foodie royalty.

Some of these include Tejal Rao, Marryam Reshi, Vera Leng and Vir Sanghvi.

4. Order a variety of items and take photos

If you are writing reviews of restaurants or eateries, you need to showcase the best dishes they have to offer.

It is important to include photos of the dishes you are reviewing when writing about food.
Check out the spread at Katong Boneless Chicken Rice!

 

And what better way to do so than to take good shots of their best food items. In my Katong Boneless Chicken Rice review, I took a wide shot of their main items on the table to showcase the spread available at the stall. 

Look at that photo and tell me you’re not salivating 😋

5. Write about the food you enjoy

This comes as a no brainer 🧠

The more you enjoy something, the more engaged you are when performing the task, and the better the results. This is no different when it comes to food content writing. 

If you were to write a paragraph about your favourite food versus a dish you absolutely hate, the latter may end up being work of lower quality. Not only will you feel the dread of writing the piece of content, but you may end up producing work of lower quality.

Personally, writing about my favourite food makes me enjoy the process so much more and you can almost taste (pun intended 😜) the enthusiasm in my writing.

Conclusion

Writing a food blog isn’t super easy, but it also isn’t the hardest thing in the world to do. With time, practice, and the use of the tips I provided, you can definitely show improvement in your food content writing.

For more helpful writing tips, check out this blog for freelance writers!