January 8, 2022

The Best Blog Content Writing Frameworks ALL Writers Should Know About

Nigel Seah

Nigel is a Technical SEO Specialist at a Digital Marketing Agency based in Singapore. He also dabbles in freelance SEO content writing and is an avid language learner.

When it comes to blog content writing, many beginner writers end up stuck before they even pen down their first sentence. Heck, the same thing us experienced writers feel from time to time

“How should I structure my article be structured?”, you ask.

“How should I start my introduction?”, you ponder.

Well, fret not.

In this piece, I will be sharing with you some of the best blog content writing frameworks you can use to structure your content. They are the APP, AIDA, and JTBD frameworks.

One of which even helped me increase the site traffic of a SaaS company I used to write for by 10 times!

Let’s delve right in, shall we

The Agree, Promise, and Preview (APP) Method

Coined by Brian Dean of Backlinko, this framework has only three components and is generally used in the introduction to hook the reader.

Let’s take a look to see what each one entails:

1) Agree

People who land on your page via the search engine results page (SERP) was ‘fed’ your content by the search engine because the search intent of your page matches that of the people searching the queries.

For instance, someone from a sales team looking for a way to shorten their team’s sales cycle may land on your page by searching ‘how to shorten sales cycles’ on Google.

In your introduction, it is important that you show that you understand the searcher’s problem and empathize with them.

Here you can see that the article I wrote agreed with their pain point that sales cycles are too lengthy.

2) Promise

The promise is the potential benefits they can receive from reading your content until the end. It’s best to showcase some results if you have any.

At the start of my article, did you pay attention to what I used to convince you to read on?

I said I used one of the content writing frameworks in this article to 10x my previous company’s blog traffic, didn’t I?

That’s the promise part of this framework

3) Preview

Here is where you show your reader what they’re in for.

A simple table of contents that lists the headers would suffice. Here is an example from the article I wrote on how sales cycles can be shortened:

The Awareness, Interest, Desire, Action (AIDA) framework

The AIDA framework is one of the most famous content writing frameworks out there.

It treats each piece of content like a sales funnel.

The goal of your writing is then to push the reader from one stage of the funnel to the next until they eventually convert at the end of your content.

Note that this content writing framework should be used for content where the goal is to get the reader to take a desired action.

If your content is educational or informational in nature, this one doesn’t really apply.

1) Awareness or Attention

This is the part of the article where hook the readers in to read on.

Some tricks you can use include:

Asking your readers questions to make them ponder
Using shocking statistics to make the reader how big of a problem they have on their hand
Cite studies to show how big the problem the reader is facing really is
Explaining the problem in detail to the reader

Here, you can combined these pointers with the APP method mentioned in the previous section to create a persuasive introduction.

In the case of this article you are reading currently, the awareness part is where I explained the struggle of being stuck when writing due to a lack of writing frameworks at your disposal.

2) Interest or Intent

This is the part where you keep your readers’ interest levels high.

Now that they know the problem, so what?

Start by further explaining the negative consequences of not addressing the issue at large. For example, if you lack proper writing frameworks, how would that impact your work? Cite statistics to support your point.

You can then move on to providing of some solutions that can help address the issue.

In an article I wrote about lead generation I started the article with how low typical conversion rates are (that’s the awareness part).

Later in the article, I piqued their interest by showing how the reader can solve the issue. This includes using lead generation software and creating gated content.

3) Desire or decision

Here is where you provide the extra push to convince the reader to take the action you want them to take.

Here are some examples:

Using successful sales call statistics to convince your reader why your automated outbound call software is the right one for them.
Using data on the amount of time saved to convince readers why your appointment scheduling software is the best in the market.
Using graphs that show increase in search traffic to show why your SEO content writers are the best in the business.
Using happy customer reviews to show readers why you provide the best Thai translation services.

Get my drift?

This part is really for you to do some (humble) bragging and tell your reader you know how to get things done and why you are the best at what you do.

4) Action

It’s time to tell your reader to take the action you want them to take. AKA convert.

A conversion is a goal that is determined by yourself.

Perhaps you want your site visitor to read more of your blog’s content. Or perhaps you want them to make a purchase your product.

Be explicit about what action you want them to take. If you want them to read more, tell them to click on the link to your blog to read more.

It’s that simple 😎

The Jobs To Be Done (JTBD) framework

Initially invented to be a product development framework, many writers (especially SaaS content writers) have applied it to their blog content strategy development.

It starts with developing a detailed buyer persona.

Ask yourself these:

What are your target customers’ paint points?
- Not sure which marketing campaign drove inbound calls
- Not able to generate enough qualified leads
What are their goals?
- Attribute calls to marketing campaign for performance tracking
- Generate more leads

Next, generate questions based on their goals and pain points:

How to track phone calls?
How to generate leads?

Then, use keyword research tools to check if there are keywords that match the generated questions. After looking into Ahrefs’ database, here’s what I found:

This means that creating a piece of content around how businesses can track and attribute phone calls is a viable idea!

The JTBD framework was what I used to help grow the organic traffic of the website of my previous company by 10 times.

It’s an incredibly useful framework to use if you are in the SaaS and tech space.

That’s it! These are some of best blog content writing frameworks out there

I hope these blog content writing frameworks have been helpful in helping understand how to better structure your content.

As a Saas content writer and general freelance SEO writer myself, these tools have been super helpful in helping me create content that matches the intent and needs of the target reader.

With these in your arsenal, you are ready to start building a killer blog content strategy!

For more useful tips on writing, read more from Writing Wildly’s blog! It is the best writing blog for freelancers out there!